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authorLoïc Hoguin <[email protected]>2017-03-26 12:37:17 +0200
committerLoïc Hoguin <[email protected]>2017-03-26 12:37:17 +0200
commit65b900e73c1875e4fdb136f6e6fd517c9e5922c6 (patch)
tree9377fa19f957a286dae2e7f5e179dcc939ab6207 /articles
parentade8a523dd6afe21f169a3f41cd78cc1ba730c74 (diff)
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New article: the elephant in the room
Diffstat (limited to 'articles')
-rw-r--r--articles/cowboy-2.0.0-pre.4/index.html2
-rw-r--r--articles/cowboy2-qs/index.html2
-rw-r--r--articles/dont-let-it-crash/index.html2
-rw-r--r--articles/erlang-scalability/index.html2
-rw-r--r--articles/erlang-validate-utf8/index.html2
-rw-r--r--articles/erlang.mk-and-relx/index.html2
-rw-r--r--articles/erlanger-playbook-september-2015-update/index.html2
-rw-r--r--articles/erlanger-playbook/index.html2
-rw-r--r--articles/farwest-funded/index.html2
-rw-r--r--articles/index.html35
-rw-r--r--articles/index.xml283
-rw-r--r--articles/january-2014-status/index.html2
-rw-r--r--articles/ml-archives/index.html2
-rw-r--r--articles/on-open-source/index.html2
-rw-r--r--articles/page/2/index.html18
-rw-r--r--articles/ranch-1.3/index.html2
-rw-r--r--articles/ranch-ftp/index.html2
-rw-r--r--articles/the-elephant-in-the-room/index.html304
-rw-r--r--articles/the-story-so-far/index.html2
-rw-r--r--articles/tictactoe/index.html2
-rw-r--r--articles/website-update/index.html2
-rw-r--r--articles/xerl-0.1-empty-modules/index.html2
-rw-r--r--articles/xerl-0.2-two-modules/index.html2
-rw-r--r--articles/xerl-0.3-atomic-expressions/index.html2
-rw-r--r--articles/xerl-0.4-expression-separator/index.html2
-rw-r--r--articles/xerl-0.5-intermediate-module/index.html2
26 files changed, 526 insertions, 158 deletions
diff --git a/articles/cowboy-2.0.0-pre.4/index.html b/articles/cowboy-2.0.0-pre.4/index.html
index 3ce369fb..0d1f82c2 100644
--- a/articles/cowboy-2.0.0-pre.4/index.html
+++ b/articles/cowboy-2.0.0-pre.4/index.html
@@ -194,6 +194,8 @@ added back.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/cowboy2-qs/index.html b/articles/cowboy2-qs/index.html
index 42343c77..bbbfadfd 100644
--- a/articles/cowboy2-qs/index.html
+++ b/articles/cowboy2-qs/index.html
@@ -233,6 +233,8 @@ thoughts that went into this rather than just the conclusion.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/dont-let-it-crash/index.html b/articles/dont-let-it-crash/index.html
index 9fe54196..d6a080a9 100644
--- a/articles/dont-let-it-crash/index.html
+++ b/articles/dont-let-it-crash/index.html
@@ -196,6 +196,8 @@ make more.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/erlang-scalability/index.html b/articles/erlang-scalability/index.html
index 04a4c42f..85a5d99b 100644
--- a/articles/erlang-scalability/index.html
+++ b/articles/erlang-scalability/index.html
@@ -218,6 +218,8 @@ concurrently.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/erlang-validate-utf8/index.html b/articles/erlang-validate-utf8/index.html
index cc0068ce..b4af0379 100644
--- a/articles/erlang-validate-utf8/index.html
+++ b/articles/erlang-validate-utf8/index.html
@@ -269,6 +269,8 @@ http://www.gnu.org/software/src-highlite -->
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/erlang.mk-and-relx/index.html b/articles/erlang.mk-and-relx/index.html
index 0a966c02..afb63234 100644
--- a/articles/erlang.mk-and-relx/index.html
+++ b/articles/erlang.mk-and-relx/index.html
@@ -172,6 +172,8 @@ containing all the flags to pass to the Erlang VM, for example
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/erlanger-playbook-september-2015-update/index.html b/articles/erlanger-playbook-september-2015-update/index.html
index 0b8026b9..bb4977c8 100644
--- a/articles/erlanger-playbook-september-2015-update/index.html
+++ b/articles/erlanger-playbook-september-2015-update/index.html
@@ -97,6 +97,8 @@ will be used to allow me to work on open source full time.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/erlanger-playbook/index.html b/articles/erlanger-playbook/index.html
index 4ec81c34..20b39b17 100644
--- a/articles/erlanger-playbook/index.html
+++ b/articles/erlanger-playbook/index.html
@@ -150,6 +150,8 @@ You will receive updates to the book for free as soon as they are available.</p>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/farwest-funded/index.html b/articles/farwest-funded/index.html
index a3ec6011..3c568bab 100644
--- a/articles/farwest-funded/index.html
+++ b/articles/farwest-funded/index.html
@@ -105,6 +105,8 @@ can help!</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/index.html b/articles/index.html
index 9e473f54..4c5946f4 100644
--- a/articles/index.html
+++ b/articles/index.html
@@ -74,6 +74,23 @@
<article class="blog_item">
<header>
+ <h2><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></h2>
+ <p class="date">
+ <span class="day">26</span>
+ <span class="month">Mar</span>
+ </p>
+ </header>
+
+ <p>Have you ever tried telling someone why they should use Erlang? You boast the smaller code size, the auto healing mechanisms, the distribution and they seem really excited. They wonder why they never heard about Erlang before. And then you show them what the code looks like. All excitement goes away. The smiles disappear. Their face starts becoming really serious.
+ You lost them. You know you lost them. They comment on the syntax, or perhaps you do, already admitting defeat.</p>
+
+ <p style="text-align:right">
+ <a class="read_more" href="https://ninenines.eu/articles/the-elephant-in-the-room/">Read More</a>
+ </p>
+ </article>
+
+ <article class="blog_item">
+ <header>
<h2><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></h2>
<p class="date">
<span class="day">22</span>
@@ -414,24 +431,6 @@
</p>
</article>
- <article class="blog_item">
- <header>
- <h2><a href="https://ninenines.eu/articles/xerl-0.1-empty-modules/">Xerl: empty modules</a></h2>
- <p class="date">
- <span class="day">30</span>
- <span class="month">Jan</span>
- </p>
- </header>
-
- <p>Let&#8217;s build a programming language. I call it Xerl: eXtended ERLang. It&#8217;ll be an occasion for us to learn a few things, especially me.
- Unlike in Erlang, in this language, everything is an expression. This means that modules and functions are expression, and indeed that you can have more than one module per file.
- We are just starting, so let&#8217;s no go ahead of ourselves here. We&#8217;ll begin with writing the code allowing us to compile an empty module.</p>
-
- <p style="text-align:right">
- <a class="read_more" href="https://ninenines.eu/articles/xerl-0.1-empty-modules/">Read More</a>
- </p>
- </article>
-
<nav class="pagination" role="pagination">
diff --git a/articles/index.xml b/articles/index.xml
index dbb9bb8f..70dc98a5 100644
--- a/articles/index.xml
+++ b/articles/index.xml
@@ -6,10 +6,152 @@
<description>Recent content in Articles-rsses on Nine Nines</description>
<generator>Hugo -- gohugo.io</generator>
<language>en-us</language>
- <lastBuildDate>Sun, 22 Jan 2017 00:00:00 +0100</lastBuildDate>
+ <lastBuildDate>Sun, 26 Mar 2017 00:00:00 +0100</lastBuildDate>
<atom:link href="https://ninenines.eu/articles/index.xml" rel="self" type="application/rss+xml" />
<item>
+ <title>The elephant in the room</title>
+ <link>https://ninenines.eu/articles/the-elephant-in-the-room/</link>
+ <pubDate>Sun, 26 Mar 2017 00:00:00 +0100</pubDate>
+
+ <guid>https://ninenines.eu/articles/the-elephant-in-the-room/</guid>
+ <description>&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Have you ever tried telling someone why they should use
+Erlang? You boast the smaller code size, the auto healing
+mechanisms, the distribution and they seem really excited.
+They wonder why they never heard about Erlang before. And
+then you show them what the code looks like. All excitement
+goes away. The smiles disappear. Their face starts
+becoming really serious.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;You lost them. You know you lost them. They comment on the
+syntax, or perhaps you do, already admitting defeat. It&amp;#8217;s
+unlike anything they have ever used before. And they will
+most likely end up not using it.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;What about people who already know what the syntax looks
+like? As soon as you mention Erlang, the topic of the syntax
+comes in. It&amp;#8217;s like nothing else matters.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Perhaps the topic of syntax didn&amp;#8217;t come up. But they&amp;#8217;re
+still not going to try Erlang because of it.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;You&amp;#8217;re probably not having these kinds of interactions at
+Erlang conferences. This doesn&amp;#8217;t happen with people who are
+already somewhat interested in, or need, the features that
+Erlang provides. With them the syntax is at worst a minor
+inconvenience.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;This happens because most developers are familiar with
+syntaxes that look nothing like Erlang. To be clear, I
+include language features and other concepts like objects
+as part of &#34;syntax&#34; here. Familiarity is a very important
+factor to drive adoption.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;You can see an example of that in the Elixir world, where
+the majority of people come from Ruby or already knew and
+liked Ruby. The 2016 survey tells us that 59% of Elixir
+developers were using Ruby primarily before. That&amp;#8217;s in
+large part because of the syntax. They will deny it of
+course and find other reasons. And yet, we don&amp;#8217;t see such
+a strong adoption of Erlang from Ruby developers, before
+or after Elixir appeared.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Side note: have you ever wondered why the Elixir community
+is, I quote, much friendlier than the Ruby community?
+Despite having much of the same people?&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Before we continue, let me be clear. I love the Erlang
+syntax. It is simple and explicit. It is powerful, especially
+when dealing with binary data. It has very few quirks.
+It has little to no ambiguity. It&amp;#8217;s great. Except for
+persuading people to use it.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Over the years I have been writing Erlang, I have seen
+very few people point out that the syntax slows down
+adoption. We have no problem with it, so why would others?
+At the same time, people coming to Erlang come to solve
+a real problem they&amp;#8217;re having, so the syntax is fairly
+secondary. Even if they hate it at first, they know they
+can solve their problems despite the syntax.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;You don&amp;#8217;t build a popular product or language by solving
+people&amp;#8217;s problems though. In general you end up solving
+some problems and creating new problems. No, you build
+a popular product by &lt;strong&gt;convincing people to use it&lt;/strong&gt;. And
+you make them stay with your product by making them
+&lt;strong&gt;commit&lt;/strong&gt; to using it.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Take MongoDB for example. It didn&amp;#8217;t become popular by
+working, or even by being practical. It wasn&amp;#8217;t performing
+its primary function and was losing people&amp;#8217;s data. That
+didn&amp;#8217;t stop it from becoming popular. Smart people would
+knowingly use a database that was losing data. Think about
+that for a minute.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;MongoDB of course had a huge marketing machine, and they
+focused on that. They helped organize many meetups all
+over the world, complete with various swag items given
+for free, including a small handbook about MongoDB. All
+people had to do was show up.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;They didn&amp;#8217;t go tell people to look at all the weaknesses
+their product had. They focused on the strengths. On
+what would convince people to try it. People would go
+to meetups, discuss with people, commit to try it (or
+try it at meetups directly), and by doing so sell MongoDB
+to themselves.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;How do we get people to meetups though? That&amp;#8217;d be the
+first step: you need to &lt;strong&gt;catch people&amp;#8217;s attention&lt;/strong&gt;.
+I believe MongoDB did this using benchmark results.
+Ironic isn&amp;#8217;t it? MongoDB gets fast benchmark results
+because they lose data, and this gets everyone to buy
+into the product.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;The key points to remember about this are:&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;ulist&#34;&gt;&lt;ul&gt;
+&lt;li&gt;
+&lt;p&gt;
+catch people&amp;#8217;s attention
+&lt;/p&gt;
+&lt;/li&gt;
+&lt;li&gt;
+&lt;p&gt;
+show your product&amp;#8217;s strengths
+&lt;/p&gt;
+&lt;/li&gt;
+&lt;li&gt;
+&lt;p&gt;
+make people take a commitment
+&lt;/p&gt;
+&lt;/li&gt;
+&lt;/ul&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Once they commit to something, you win. Everyone will not
+end up ultimately using your product of course, but it&amp;#8217;s
+at the very least become a consideration. It&amp;#8217;s on their
+mind. Their resolve will be stronger when they ultimately
+try it and inevitably run into issues.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Erlang&amp;#8217;s syntax is a weakness. Almost nobody looks at the
+Erlang syntax and falls in love with it at first sight.
+No, it takes time to learn it and understand how good it
+is. You need to sell Erlang to people without showing
+the Erlang syntax. If you do show it, then you need to
+hide the parts that feel alien. Function calls are OK.
+Recursion, not so much. Maps are OK. Records, not.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Avoiding code is not always possible when you try
+to sell it, especially to developers. You can however
+prepare them to accept the alien syntax by admitting
+that the syntax is not perfect before you show it.
+You can do this while praising it at the same time.
+For example, &#34;the syntax is a little out there, but
+it matches the concepts perfectly, it will all make
+sense when you start learning&#34;.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;This might not be the best introduction. Someone will
+need to A/B test it to find the one that gives the
+best results. But that should give you ideas.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;When something terrible happens, mentioning that this
+isn&amp;#8217;t the end of the world &lt;strong&gt;before&lt;/strong&gt; you tell others what
+happened will soften their reaction. When someone
+breaks your favorite item and cries over it calling
+themselves stupid, it&amp;#8217;s harder to get mad at them,
+compared to the same event with no emotional reaction.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Our behavior is largely dependent on what&amp;#8217;s at the
+top of our mind, so it&amp;#8217;s up to you to take advantage
+of this to make your case in the best conditions.&lt;/p&gt;&lt;/div&gt;
+&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Next time you try to make someone use Erlang, remember
+that you should aim for getting a spoken commitment
+out of them, if possible before you show the syntax.
+If that&amp;#8217;s not possible, then prepare them to accept
+the flaws or the weirdness before they see them.&lt;/p&gt;&lt;/div&gt;
+</description>
+ </item>
+
+ <item>
<title>Don&#39;t let it crash</title>
<link>https://ninenines.eu/articles/dont-let-it-crash/</link>
<pubDate>Sun, 22 Jan 2017 00:00:00 +0100</pubDate>
@@ -1509,144 +1651,5 @@ containing all the flags to pass to the Erlang VM, for example
</description>
</item>
- <item>
- <title>Xerl: intermediate module</title>
- <link>https://ninenines.eu/articles/xerl-0.5-intermediate-module/</link>
- <pubDate>Mon, 25 Mar 2013 00:00:00 +0100</pubDate>
-
- <guid>https://ninenines.eu/articles/xerl-0.5-intermediate-module/</guid>
- <description>&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Today we will start the work on the intermediate module
-that will be used to run the code for the expressions found
-in our file&amp;#8217;s body, replacing our interpreter.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;This is what we want to have when all the work is done:&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;listingblock&#34;&gt;
-&lt;div class=&#34;content&#34;&gt;
-&lt;pre&gt;&lt;code&gt;xerl -&amp;gt; tokens -&amp;gt; AST -&amp;gt; intermediate -&amp;gt; cerl&lt;/code&gt;&lt;/pre&gt;
-&lt;/div&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Today we will perform this work only on the atomic integer
-expression however, so we will not build any module at the end.
-We have a few more things to take care of before getting there.
-This does mean that we completely break compilation of modules
-though, so hopefully we can resolve that soon.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;This intermediate representation is in the form of a module
-which contains a single function: &lt;code&gt;run/0&lt;/code&gt;. This function
-contains all the expressions from our Xerl source file.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;In the case of a Xerl source file only containing the integer
-&lt;code&gt;42&lt;/code&gt;, we will obtain the following module ready to
-be executed:&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;listingblock&#34;&gt;
-&lt;div class=&#34;content&#34;&gt;&lt;!-- Generator: GNU source-highlight 3.1.8
-by Lorenzo Bettini
-http://www.lorenzobettini.it
-http://www.gnu.org/software/src-highlite --&gt;
-&lt;pre&gt;&lt;tt&gt;&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000080&#34;&gt;-module&lt;/span&gt;&lt;/span&gt;(&lt;span style=&#34;color: #FF6600&#34;&gt;&#39;$xerl_intermediate&#39;&lt;/span&gt;)&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000080&#34;&gt;-export&lt;/span&gt;&lt;/span&gt;([&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;run&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;/&lt;/span&gt;&lt;span style=&#34;color: #993399&#34;&gt;0&lt;/span&gt;])&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;
-
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;run&lt;/span&gt;&lt;/span&gt;() &lt;span style=&#34;color: #990000&#34;&gt;-&amp;gt;&lt;/span&gt;
- &lt;span style=&#34;color: #993399&#34;&gt;42&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;&lt;/tt&gt;&lt;/pre&gt;&lt;/div&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Running it will of course give us a result of &lt;code&gt;42&lt;/code&gt;,
-the same we had when interpreting expressions.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;The resulting Core Erlang code looks like this:&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;listingblock&#34;&gt;
-&lt;div class=&#34;content&#34;&gt;&lt;!-- Generator: GNU source-highlight 3.1.8
-by Lorenzo Bettini
-http://www.lorenzobettini.it
-http://www.gnu.org/software/src-highlite --&gt;
-&lt;pre&gt;&lt;tt&gt;&lt;span style=&#34;color: #FF6600&#34;&gt;module&lt;/span&gt; &lt;span style=&#34;color: #FF6600&#34;&gt;&#39;$xerl_intermediate&#39;&lt;/span&gt; [&lt;span style=&#34;color: #FF6600&#34;&gt;&#39;run&#39;&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;/&lt;/span&gt;&lt;span style=&#34;color: #993399&#34;&gt;0&lt;/span&gt;]
- &lt;span style=&#34;color: #FF6600&#34;&gt;attributes&lt;/span&gt; []
-&lt;span style=&#34;color: #FF6600&#34;&gt;&#39;run&#39;&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;/&lt;/span&gt;&lt;span style=&#34;color: #993399&#34;&gt;0&lt;/span&gt; &lt;span style=&#34;color: #990000&#34;&gt;=&lt;/span&gt;
- &lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #0000FF&#34;&gt;fun&lt;/span&gt;&lt;/span&gt; () &lt;span style=&#34;color: #990000&#34;&gt;-&amp;gt;&lt;/span&gt;
- &lt;span style=&#34;color: #993399&#34;&gt;42&lt;/span&gt;
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #0000FF&#34;&gt;end&lt;/span&gt;&lt;/span&gt;&lt;/tt&gt;&lt;/pre&gt;&lt;/div&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;The nice thing about doing it like this is that other than the
-definition of the intermediate module and its &lt;code&gt;run/0&lt;/code&gt;
-function, we can use the same code we are using for generating
-the final Beam file. It may also be faster than interpreting
-if you have complex modules.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Of course this here only works for the simplest cases, as you
-cannot declare a module or a function inside another Erlang function.
-We will need to wrap these into function calls to the Xerl compiler
-that will take care of compiling them, making them available for
-any subsequent expression. We will also need to pass the environment
-to the &lt;code&gt;run&lt;/code&gt; function to keep track of all this.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;This does mean that we will have different code for compiling
-&lt;code&gt;fun&lt;/code&gt; and &lt;code&gt;mod&lt;/code&gt; expressions when creating
-the intermediate module. But the many other expressions don&amp;#8217;t need
-any special care.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Right now we&amp;#8217;ve used the &lt;code&gt;&#39;$xerl_intermediate&#39;&lt;/code&gt; atom
-for the intermediate module name because we only have one, but we
-will need to have a more random name later on when we&amp;#8217;ll implement
-modules this way.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;The attentive mind will know by now that when compiling a Xerl
-file containing one module, we will need to compile two intermediate
-modules: one for the file body, and one for the module&amp;#8217;s body. Worry
-not though, if we only detect &lt;code&gt;mod&lt;/code&gt; instructions in the file
-body, we can just skip this phase.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;While we&amp;#8217;re at it, we&amp;#8217;ll modify our code generator to handle lists
-of expressions, which didn&amp;#8217;t actually work with integer literals
-before.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;We&amp;#8217;re going to use Core Erlang sequences for running the many
-expressions. Sequences work like &lt;code&gt;let&lt;/code&gt;, except no value
-is actually bound. Perfect for our case, since we don&amp;#8217;t support
-binding values at this time anyway.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Sequences have an argument and a body, both being Core Erlang
-expressions. The simplest way to have many expressions is to use
-a simple expression for the argument and a sequence for the rest
-of the expressions. When we encounter the last expression in the
-list, we do not create a sequence.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;The result is this very simple function:&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;listingblock&#34;&gt;
-&lt;div class=&#34;content&#34;&gt;&lt;!-- Generator: GNU source-highlight 3.1.8
-by Lorenzo Bettini
-http://www.lorenzobettini.it
-http://www.gnu.org/software/src-highlite --&gt;
-&lt;pre&gt;&lt;tt&gt;&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;comp_body&lt;/span&gt;&lt;/span&gt;([&lt;span style=&#34;color: #009900&#34;&gt;Expr&lt;/span&gt;]) &lt;span style=&#34;color: #990000&#34;&gt;-&amp;gt;&lt;/span&gt;
- &lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;expr&lt;/span&gt;&lt;/span&gt;(&lt;span style=&#34;color: #009900&#34;&gt;Expr&lt;/span&gt;);
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;comp_body&lt;/span&gt;&lt;/span&gt;([&lt;span style=&#34;color: #009900&#34;&gt;Expr&lt;/span&gt;|&lt;span style=&#34;color: #009900&#34;&gt;Exprs&lt;/span&gt;]) &lt;span style=&#34;color: #990000&#34;&gt;-&amp;gt;&lt;/span&gt;
- &lt;span style=&#34;color: #009900&#34;&gt;Arg&lt;/span&gt; &lt;span style=&#34;color: #990000&#34;&gt;=&lt;/span&gt; &lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;expr&lt;/span&gt;&lt;/span&gt;(&lt;span style=&#34;color: #009900&#34;&gt;Expr&lt;/span&gt;),
- &lt;span style=&#34;color: #009900&#34;&gt;Body&lt;/span&gt; &lt;span style=&#34;color: #990000&#34;&gt;=&lt;/span&gt; &lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;comp_body&lt;/span&gt;&lt;/span&gt;(&lt;span style=&#34;color: #009900&#34;&gt;Exprs&lt;/span&gt;),
- &lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;cerl:c_seq&lt;/span&gt;&lt;/span&gt;(&lt;span style=&#34;color: #009900&#34;&gt;Arg&lt;/span&gt;, &lt;span style=&#34;color: #009900&#34;&gt;Body&lt;/span&gt;)&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;&lt;/tt&gt;&lt;/pre&gt;&lt;/div&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;In the case of our example above, a sequence will not be created,
-we only have one expression. If we were to have &lt;code&gt;42, 43, 44&lt;/code&gt;
-in our Xerl source file, we would have a result equivalent to the
-following before optimization:&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;listingblock&#34;&gt;
-&lt;div class=&#34;content&#34;&gt;&lt;!-- Generator: GNU source-highlight 3.1.8
-by Lorenzo Bettini
-http://www.lorenzobettini.it
-http://www.gnu.org/software/src-highlite --&gt;
-&lt;pre&gt;&lt;tt&gt;&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000080&#34;&gt;-module&lt;/span&gt;&lt;/span&gt;(&lt;span style=&#34;color: #FF6600&#34;&gt;&#39;$xerl_intermediate&#39;&lt;/span&gt;)&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000080&#34;&gt;-export&lt;/span&gt;&lt;/span&gt;([&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;run&lt;/span&gt;&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;/&lt;/span&gt;&lt;span style=&#34;color: #993399&#34;&gt;0&lt;/span&gt;])&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;
-
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #000000&#34;&gt;run&lt;/span&gt;&lt;/span&gt;() &lt;span style=&#34;color: #990000&#34;&gt;-&amp;gt;&lt;/span&gt;
- &lt;span style=&#34;color: #993399&#34;&gt;42&lt;/span&gt;,
- &lt;span style=&#34;color: #993399&#34;&gt;43&lt;/span&gt;,
- &lt;span style=&#34;color: #993399&#34;&gt;44&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;.&lt;/span&gt;&lt;/tt&gt;&lt;/pre&gt;&lt;/div&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;And the result is of course &lt;code&gt;44&lt;/code&gt;.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;The resulting Core Erlang code looks like this:&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;listingblock&#34;&gt;
-&lt;div class=&#34;content&#34;&gt;&lt;!-- Generator: GNU source-highlight 3.1.8
-by Lorenzo Bettini
-http://www.lorenzobettini.it
-http://www.gnu.org/software/src-highlite --&gt;
-&lt;pre&gt;&lt;tt&gt;&lt;span style=&#34;color: #FF6600&#34;&gt;module&lt;/span&gt; &lt;span style=&#34;color: #FF6600&#34;&gt;&#39;$xerl_intermediate&#39;&lt;/span&gt; [&lt;span style=&#34;color: #FF6600&#34;&gt;&#39;run&#39;&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;/&lt;/span&gt;&lt;span style=&#34;color: #993399&#34;&gt;0&lt;/span&gt;]
- &lt;span style=&#34;color: #FF6600&#34;&gt;attributes&lt;/span&gt; []
-&lt;span style=&#34;color: #FF6600&#34;&gt;&#39;run&#39;&lt;/span&gt;&lt;span style=&#34;color: #990000&#34;&gt;/&lt;/span&gt;&lt;span style=&#34;color: #993399&#34;&gt;0&lt;/span&gt; &lt;span style=&#34;color: #990000&#34;&gt;=&lt;/span&gt;
- &lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #0000FF&#34;&gt;fun&lt;/span&gt;&lt;/span&gt; () &lt;span style=&#34;color: #990000&#34;&gt;-&amp;gt;&lt;/span&gt;
- &lt;span style=&#34;color: #FF6600&#34;&gt;do&lt;/span&gt; &lt;span style=&#34;color: #993399&#34;&gt;42&lt;/span&gt;
- &lt;span style=&#34;color: #FF6600&#34;&gt;do&lt;/span&gt; &lt;span style=&#34;color: #993399&#34;&gt;43&lt;/span&gt;
- &lt;span style=&#34;color: #993399&#34;&gt;44&lt;/span&gt;
-&lt;span style=&#34;font-weight: bold&#34;&gt;&lt;span style=&#34;color: #0000FF&#34;&gt;end&lt;/span&gt;&lt;/span&gt;&lt;/tt&gt;&lt;/pre&gt;&lt;/div&gt;&lt;/div&gt;
-&lt;div class=&#34;paragraph&#34;&gt;&lt;p&gt;Feels very lisp-y, right? Yep.&lt;/p&gt;&lt;/div&gt;
-&lt;div class=&#34;ulist&#34;&gt;&lt;ul&gt;
-&lt;li&gt;
-&lt;p&gt;
-&lt;a href=&#34;https://github.com/extend/xerl/blob/0.5/&#34;&gt;View the source&lt;/a&gt;
-&lt;/p&gt;
-&lt;/li&gt;
-&lt;/ul&gt;&lt;/div&gt;
-</description>
- </item>
-
</channel>
</rss> \ No newline at end of file
diff --git a/articles/january-2014-status/index.html b/articles/january-2014-status/index.html
index da0a5b8d..5b106f0e 100644
--- a/articles/january-2014-status/index.html
+++ b/articles/january-2014-status/index.html
@@ -224,6 +224,8 @@ the sponsoring idea, anything really! Thanks.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/ml-archives/index.html b/articles/ml-archives/index.html
index 6284b2d5..f8f61510 100644
--- a/articles/ml-archives/index.html
+++ b/articles/ml-archives/index.html
@@ -94,6 +94,8 @@ underlying problem in the project or its documentation.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/on-open-source/index.html b/articles/on-open-source/index.html
index a21b30eb..3c237369 100644
--- a/articles/on-open-source/index.html
+++ b/articles/on-open-source/index.html
@@ -201,6 +201,8 @@ of your company&#8217;s money.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/page/2/index.html b/articles/page/2/index.html
index b7448109..12b7cefb 100644
--- a/articles/page/2/index.html
+++ b/articles/page/2/index.html
@@ -74,6 +74,24 @@
<article class="blog_item">
<header>
+ <h2><a href="https://ninenines.eu/articles/xerl-0.1-empty-modules/">Xerl: empty modules</a></h2>
+ <p class="date">
+ <span class="day">30</span>
+ <span class="month">Jan</span>
+ </p>
+ </header>
+
+ <p>Let&#8217;s build a programming language. I call it Xerl: eXtended ERLang. It&#8217;ll be an occasion for us to learn a few things, especially me.
+ Unlike in Erlang, in this language, everything is an expression. This means that modules and functions are expression, and indeed that you can have more than one module per file.
+ We are just starting, so let&#8217;s no go ahead of ourselves here. We&#8217;ll begin with writing the code allowing us to compile an empty module.</p>
+
+ <p style="text-align:right">
+ <a class="read_more" href="https://ninenines.eu/articles/xerl-0.1-empty-modules/">Read More</a>
+ </p>
+ </article>
+
+ <article class="blog_item">
+ <header>
<h2><a href="https://ninenines.eu/articles/ranch-ftp/">Build an FTP Server with Ranch in 30 Minutes</a></h2>
<p class="date">
<span class="day">14</span>
diff --git a/articles/ranch-1.3/index.html b/articles/ranch-1.3/index.html
index 8e182a0e..1636fdd5 100644
--- a/articles/ranch-1.3/index.html
+++ b/articles/ranch-1.3/index.html
@@ -166,6 +166,8 @@ that need fixing sooner rather than later.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/ranch-ftp/index.html b/articles/ranch-ftp/index.html
index f20cefcc..0ce49201 100644
--- a/articles/ranch-ftp/index.html
+++ b/articles/ranch-ftp/index.html
@@ -294,6 +294,8 @@ binary protocol implementations in just a few lines of code.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/the-elephant-in-the-room/index.html b/articles/the-elephant-in-the-room/index.html
new file mode 100644
index 00000000..53db28e8
--- /dev/null
+++ b/articles/the-elephant-in-the-room/index.html
@@ -0,0 +1,304 @@
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+ <h1 class="lined-header"><span>The elephant in the room</span></h1>
+ <p class="date">
+ <span class="day">26</span>
+ <span class="month">Mar</span>
+ </p>
+</header>
+
+<div class="paragraph"><p>Have you ever tried telling someone why they should use
+Erlang? You boast the smaller code size, the auto healing
+mechanisms, the distribution and they seem really excited.
+They wonder why they never heard about Erlang before. And
+then you show them what the code looks like. All excitement
+goes away. The smiles disappear. Their face starts
+becoming really serious.</p></div>
+<div class="paragraph"><p>You lost them. You know you lost them. They comment on the
+syntax, or perhaps you do, already admitting defeat. It&#8217;s
+unlike anything they have ever used before. And they will
+most likely end up not using it.</p></div>
+<div class="paragraph"><p>What about people who already know what the syntax looks
+like? As soon as you mention Erlang, the topic of the syntax
+comes in. It&#8217;s like nothing else matters.</p></div>
+<div class="paragraph"><p>Perhaps the topic of syntax didn&#8217;t come up. But they&#8217;re
+still not going to try Erlang because of it.</p></div>
+<div class="paragraph"><p>You&#8217;re probably not having these kinds of interactions at
+Erlang conferences. This doesn&#8217;t happen with people who are
+already somewhat interested in, or need, the features that
+Erlang provides. With them the syntax is at worst a minor
+inconvenience.</p></div>
+<div class="paragraph"><p>This happens because most developers are familiar with
+syntaxes that look nothing like Erlang. To be clear, I
+include language features and other concepts like objects
+as part of "syntax" here. Familiarity is a very important
+factor to drive adoption.</p></div>
+<div class="paragraph"><p>You can see an example of that in the Elixir world, where
+the majority of people come from Ruby or already knew and
+liked Ruby. The 2016 survey tells us that 59% of Elixir
+developers were using Ruby primarily before. That&#8217;s in
+large part because of the syntax. They will deny it of
+course and find other reasons. And yet, we don&#8217;t see such
+a strong adoption of Erlang from Ruby developers, before
+or after Elixir appeared.</p></div>
+<div class="paragraph"><p>Side note: have you ever wondered why the Elixir community
+is, I quote, much friendlier than the Ruby community?
+Despite having much of the same people?</p></div>
+<div class="paragraph"><p>Before we continue, let me be clear. I love the Erlang
+syntax. It is simple and explicit. It is powerful, especially
+when dealing with binary data. It has very few quirks.
+It has little to no ambiguity. It&#8217;s great. Except for
+persuading people to use it.</p></div>
+<div class="paragraph"><p>Over the years I have been writing Erlang, I have seen
+very few people point out that the syntax slows down
+adoption. We have no problem with it, so why would others?
+At the same time, people coming to Erlang come to solve
+a real problem they&#8217;re having, so the syntax is fairly
+secondary. Even if they hate it at first, they know they
+can solve their problems despite the syntax.</p></div>
+<div class="paragraph"><p>You don&#8217;t build a popular product or language by solving
+people&#8217;s problems though. In general you end up solving
+some problems and creating new problems. No, you build
+a popular product by <strong>convincing people to use it</strong>. And
+you make them stay with your product by making them
+<strong>commit</strong> to using it.</p></div>
+<div class="paragraph"><p>Take MongoDB for example. It didn&#8217;t become popular by
+working, or even by being practical. It wasn&#8217;t performing
+its primary function and was losing people&#8217;s data. That
+didn&#8217;t stop it from becoming popular. Smart people would
+knowingly use a database that was losing data. Think about
+that for a minute.</p></div>
+<div class="paragraph"><p>MongoDB of course had a huge marketing machine, and they
+focused on that. They helped organize many meetups all
+over the world, complete with various swag items given
+for free, including a small handbook about MongoDB. All
+people had to do was show up.</p></div>
+<div class="paragraph"><p>They didn&#8217;t go tell people to look at all the weaknesses
+their product had. They focused on the strengths. On
+what would convince people to try it. People would go
+to meetups, discuss with people, commit to try it (or
+try it at meetups directly), and by doing so sell MongoDB
+to themselves.</p></div>
+<div class="paragraph"><p>How do we get people to meetups though? That&#8217;d be the
+first step: you need to <strong>catch people&#8217;s attention</strong>.
+I believe MongoDB did this using benchmark results.
+Ironic isn&#8217;t it? MongoDB gets fast benchmark results
+because they lose data, and this gets everyone to buy
+into the product.</p></div>
+<div class="paragraph"><p>The key points to remember about this are:</p></div>
+<div class="ulist"><ul>
+<li>
+<p>
+catch people&#8217;s attention
+</p>
+</li>
+<li>
+<p>
+show your product&#8217;s strengths
+</p>
+</li>
+<li>
+<p>
+make people take a commitment
+</p>
+</li>
+</ul></div>
+<div class="paragraph"><p>Once they commit to something, you win. Everyone will not
+end up ultimately using your product of course, but it&#8217;s
+at the very least become a consideration. It&#8217;s on their
+mind. Their resolve will be stronger when they ultimately
+try it and inevitably run into issues.</p></div>
+<div class="paragraph"><p>Erlang&#8217;s syntax is a weakness. Almost nobody looks at the
+Erlang syntax and falls in love with it at first sight.
+No, it takes time to learn it and understand how good it
+is. You need to sell Erlang to people without showing
+the Erlang syntax. If you do show it, then you need to
+hide the parts that feel alien. Function calls are OK.
+Recursion, not so much. Maps are OK. Records, not.</p></div>
+<div class="paragraph"><p>Avoiding code is not always possible when you try
+to sell it, especially to developers. You can however
+prepare them to accept the alien syntax by admitting
+that the syntax is not perfect before you show it.
+You can do this while praising it at the same time.
+For example, "the syntax is a little out there, but
+it matches the concepts perfectly, it will all make
+sense when you start learning".</p></div>
+<div class="paragraph"><p>This might not be the best introduction. Someone will
+need to A/B test it to find the one that gives the
+best results. But that should give you ideas.</p></div>
+<div class="paragraph"><p>When something terrible happens, mentioning that this
+isn&#8217;t the end of the world <strong>before</strong> you tell others what
+happened will soften their reaction. When someone
+breaks your favorite item and cries over it calling
+themselves stupid, it&#8217;s harder to get mad at them,
+compared to the same event with no emotional reaction.</p></div>
+<div class="paragraph"><p>Our behavior is largely dependent on what&#8217;s at the
+top of our mind, so it&#8217;s up to you to take advantage
+of this to make your case in the best conditions.</p></div>
+<div class="paragraph"><p>Next time you try to make someone use Erlang, remember
+that you should aim for getting a spoken commitment
+out of them, if possible before you show the syntax.
+If that&#8217;s not possible, then prepare them to accept
+the flaws or the weirdness before they see them.</p></div>
+
+</article>
+</div>
+
+<div class="span3 sidecol">
+<h3>More articles</h3>
+<ul id="articles-nav" class="extra_margin">
+
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
+ <li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
+
+ <li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
+
+ <li><a href="https://ninenines.eu/articles/ranch-1.3/">Ranch 1.3</a></li>
+
+ <li><a href="https://ninenines.eu/articles/ml-archives/">Mailing list archived</a></li>
+
+ <li><a href="https://ninenines.eu/articles/website-update/">Website update</a></li>
+
+ <li><a href="https://ninenines.eu/articles/erlanger-playbook-september-2015-update/">The Erlanger Playbook September 2015 Update</a></li>
+
+ <li><a href="https://ninenines.eu/articles/erlanger-playbook/">The Erlanger Playbook</a></li>
+
+ <li><a href="https://ninenines.eu/articles/erlang-validate-utf8/">Validating UTF-8 binaries with Erlang</a></li>
+
+ <li><a href="https://ninenines.eu/articles/on-open-source/">On open source</a></li>
+
+ <li><a href="https://ninenines.eu/articles/the-story-so-far/">The story so far</a></li>
+
+ <li><a href="https://ninenines.eu/articles/cowboy2-qs/">Cowboy 2.0 and query strings</a></li>
+
+ <li><a href="https://ninenines.eu/articles/january-2014-status/">January 2014 status</a></li>
+
+ <li><a href="https://ninenines.eu/articles/farwest-funded/">Farwest got funded!</a></li>
+
+ <li><a href="https://ninenines.eu/articles/erlang.mk-and-relx/">Build Erlang releases with Erlang.mk and Relx</a></li>
+
+ <li><a href="https://ninenines.eu/articles/xerl-0.5-intermediate-module/">Xerl: intermediate module</a></li>
+
+ <li><a href="https://ninenines.eu/articles/xerl-0.4-expression-separator/">Xerl: expression separator</a></li>
+
+ <li><a href="https://ninenines.eu/articles/erlang-scalability/">Erlang Scalability</a></li>
+
+ <li><a href="https://ninenines.eu/articles/xerl-0.3-atomic-expressions/">Xerl: atomic expressions</a></li>
+
+ <li><a href="https://ninenines.eu/articles/xerl-0.2-two-modules/">Xerl: two modules</a></li>
+
+ <li><a href="https://ninenines.eu/articles/xerl-0.1-empty-modules/">Xerl: empty modules</a></li>
+
+ <li><a href="https://ninenines.eu/articles/ranch-ftp/">Build an FTP Server with Ranch in 30 Minutes</a></li>
+
+ <li><a href="https://ninenines.eu/articles/tictactoe/">Erlang Tic Tac Toe</a></li>
+
+</ul>
+
+<h3>Feedback</h3>
+<p>Feel free to <a href="mailto:[email protected]">email us</a>
+if you found any mistake or need clarification on any of the
+articles.</p>
+
+</div>
+</div>
+</div>
+</div>
+
+ <footer>
+ <div class="container">
+ <div class="row">
+ <div class="span6">
+ <p id="scroll-top"><a href="#">↑ Scroll to top</a></p>
+ <nav>
+ <ul>
+ <li><a href="mailto:[email protected]" title="Contact us">Contact us</a></li><li><a href="https://github.com/ninenines/ninenines.github.io" title="Github repository">Contribute to this site</a></li>
+ </ul>
+ </nav>
+ </div>
+ <div class="span6 credits">
+ <p><img src="/img/footer_logo.png"></p>
+ <p>Copyright &copy; Loïc Hoguin 2012-2016</p>
+ </div>
+ </div>
+ </div>
+ </footer>
+
+
+ <script src="https://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js"></script>
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+
diff --git a/articles/the-story-so-far/index.html b/articles/the-story-so-far/index.html
index 2e6d1db6..13b53d4b 100644
--- a/articles/the-story-so-far/index.html
+++ b/articles/the-story-so-far/index.html
@@ -308,6 +308,8 @@ project and make sure it doesn&#8217;t happen again.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/tictactoe/index.html b/articles/tictactoe/index.html
index dfeff96b..0ed91bf5 100644
--- a/articles/tictactoe/index.html
+++ b/articles/tictactoe/index.html
@@ -167,6 +167,8 @@ of writing algorithms to do things.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/website-update/index.html b/articles/website-update/index.html
index aa890a89..28c13f41 100644
--- a/articles/website-update/index.html
+++ b/articles/website-update/index.html
@@ -141,6 +141,8 @@ upgrading JS libraries.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/xerl-0.1-empty-modules/index.html b/articles/xerl-0.1-empty-modules/index.html
index 1fb11ce7..4a791493 100644
--- a/articles/xerl-0.1-empty-modules/index.html
+++ b/articles/xerl-0.1-empty-modules/index.html
@@ -222,6 +222,8 @@ the next few articles.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/xerl-0.2-two-modules/index.html b/articles/xerl-0.2-two-modules/index.html
index 9651e83a..e979fc0b 100644
--- a/articles/xerl-0.2-two-modules/index.html
+++ b/articles/xerl-0.2-two-modules/index.html
@@ -227,6 +227,8 @@ though, so let&#8217;s get back to it after we add more.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/xerl-0.3-atomic-expressions/index.html b/articles/xerl-0.3-atomic-expressions/index.html
index 32e6fc1c..089683b6 100644
--- a/articles/xerl-0.3-atomic-expressions/index.html
+++ b/articles/xerl-0.3-atomic-expressions/index.html
@@ -231,6 +231,8 @@ do that.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/xerl-0.4-expression-separator/index.html b/articles/xerl-0.4-expression-separator/index.html
index 039ff166..b3cde89e 100644
--- a/articles/xerl-0.4-expression-separator/index.html
+++ b/articles/xerl-0.4-expression-separator/index.html
@@ -136,6 +136,8 @@ expressions so I thought it was a good idea to anticipate.</p></div>
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>
diff --git a/articles/xerl-0.5-intermediate-module/index.html b/articles/xerl-0.5-intermediate-module/index.html
index be22f0d4..6835c906 100644
--- a/articles/xerl-0.5-intermediate-module/index.html
+++ b/articles/xerl-0.5-intermediate-module/index.html
@@ -214,6 +214,8 @@ http://www.gnu.org/software/src-highlite -->
<h3>More articles</h3>
<ul id="articles-nav" class="extra_margin">
+ <li><a href="https://ninenines.eu/articles/the-elephant-in-the-room/">The elephant in the room</a></li>
+
<li><a href="https://ninenines.eu/articles/dont-let-it-crash/">Don&#39;t let it crash</a></li>
<li><a href="https://ninenines.eu/articles/cowboy-2.0.0-pre.4/">Cowboy 2.0 pre-release 4</a></li>